With economic growth set to propel more than 90% of the world's population into the so-called "consumer class" by 2020, a new report from HSBC Commercial Banking suggests companies should start preparing today to meet the wants and needs of tomorrow's customer.
The co-author of that report Paul Flatters, from futures consultancy Trajectory, joined the Morning Money team to talk about the research.
Brazil is due to present its budget, but with GDP forecasts due to shrink by 4% for the second consecutive year, and the unemployment rate rising sharply, the country is struggling to deal with the end of the commodity boom. The biggest party in congress has now also voted to abandon President Dilma Rousseff’s ruling coalition. Robert Van Egghen looked into the country's struggles.