Share Sounds. related to Economics - Macro-Economics

The Westminster Media Forum is debating trends in marketing towards millennials and Generation Z – young people aged around 18 to 34 years old. But some industry experts believe old advertising models aren't appropriate for the new era of consumers, so what can be done? Matt Cox has been speaking to Adrian Day, an Independent brand, marketing, and communications strategy consultant, to find out.

US president-elect Donald Trump is promising to pull the US out of the international trade Trans-Pacific Partnership, known as TPP. This promise was released in a video just hours after Japan's prime minister, Shinzo Abe, warned that the TPP would be "meaningless" without US participation. Seijiro Takeshita, Professor of Management and Information at the University of Shizuoka, joined Share Radio Breakfast to give a take from Japan.

Ahead of tomorrow’s Autumn Statement figures show public sector borrowing has fallen. Official figures show it fell to 4-point-8 billion pounds last month - lower than the 6 billion economists were expecting. It's almost 1-and-a-half billion pounds less than what was borrowed in October last year. To explain more Share Radio's Lawrie reports from the Office for National Statistics.

Georgie Frost is joined in the studio by consumer editor of Good Housekeeping, Sara Benwell. Today they discuss the potential boost for digital infrastructure in tomorrow's Autumn Statement as well as the risks of online fraud when doing Christmas shopping. Plus why supermarkets could be introducing slow lanes for some customers. All these stories and more on The News Review.

Aberdeen has received a deal worth £250 million, in what local government has hailed as a "catalyst for economic growth". But will this be enough to save the city which was been blighted by the oil price crash? Matt Cox put that to Professor Alexander Kemp, Director of the Aberdeen Centre for Research in Energy Economics and Finance at the University of Aberdeen.

Welcome to the This is Money and Share Radio podcast, presented in partnership with NS&I. Last week we brought you the shock news of Donald Trump’s poll defying victory in the US Presidential Election. One week later how has the world responded and what can we expect looking forwards? Despite fears of Trumpageddon the markets rallied delivering many investors with a surprising Trump bump. Many are now questioning what a Trump presidency will mean for post-Brexit Britain but a clue of financial news to come is on hand next week when the Chancellor will deliver his Autumn Statement. Philip Hammond has promised measures to help the so-called “Jams”- those just about managing- but is he likely to deliver or will he find resources spread too thin? Editor Simon Lambert and personal finance editor Rachel Rickard Straus join Georgie Frost to look through the latest financial figures and see just what the Chancellor is up against. Also on this week’s show they look at the pressures on young people and first time buyers from the housing crisis as well as the cost of coffee and the latest collectable car purchase on offer. This is Money is presented by Georgie Frost in partnership with NS&I.

Federal Reserve chief Janet Yellen has insisted she will serve her full term until 2018, despite criticism of her and Fed policy by president-elect Donald Trump. However, while Ms Yellen may be staying put, Fed-watchers fear the next President could still remake the organisation in his own image with vacancies on the FOMC board waiting to be filled. Robert Van Egghen spoke to editorial fellow at the Peterson Institute and former Federal Reserve correspondent at the Wall Street Journal, Pedro da Costa, to find out how much of a threat Trump poses to the Fed's independence.

It’s been ten days since US voters went to the polls. And it certainly turned the financial world upside down. We've already heard about the perils of kneejerk reactions among investors, and it’s also an opportunity for some in the market to drive product sales by devising investment "themes". But which should be followed? To help cut through the noise at the end of another eventful financial week, David Miller, Executive Director of Quilter Cheviot, joined Share Radio Breakfast.

Diane Coyle, Founder of Enlightenment Economics and Professor of Economics at the University of Manchester, who’s also former advisor to the UK Treasury, joined Share Radio Breakfast to speak about the Festival of Economics, which she is programming, which is taking place in Bristol.

Seijiro Takeshita, Professor of Management and Information at the University of Shizuoka in Japan, joined Share Radio Breakfast to bring his weekly round up from east Asia. One week on, has Japan resigned itself to a President Trump? And Japan's economy grew more quickly than expected in the third quarter, but how accurate is this data?