Shop Floor, in association with the Inspirational Development Group, opens with an insight into the Queen Elizabeth Prize for Engineering. Lord John Browne, QE Prize Trustees and former Chief Executive of BP, explains what the award represents for the profession and why there needs to be a social change to encourage children to become engineers. Neil Pickering, Industry and Customer Insight Manager at Kronos, analyses how British businesses can avoid wasting over £60 billion a year on unnecessary admin, while Leeson Medhurst, Head of Workplace Consultancy at 360 Workplace, explains why office space can affect a company's productivity.
Lord John Browne, Neil Pickering, Paul Jackson, Leeson Medhurst
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Market analysts are now readying themselves for a showdown between Hillary Clinton and Donald Trump in the presidential elections, and Matt Cox spoke to Colin Cieszynski, Chief Market Analyst at CMC Markets Canada, who explained how to price the battle into the markets.
This week's Shop Floor, in association with the Inspirational Development Group, focuses on the expanding world of business and how it affects its employees. Nick Peters also looks at the pressures of middle management and why BAME workers with degrees are more likely to be unemployed than white workers. Nick is joined by Douglas Rushkoff, Professor of Media Theory and Digital Economics at City University New York; Penny de Valk, Managing Director Penna Talent Practice; Natasha Owusu, from the TUC, and Maxine Hurley, Member Engagement Manager at ENEI.
Douglas Rushkoff, Penny de Valk, Natasha Owusu, Maxine Hurley
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
Nick Peters hits the shop floor for another packed edition on workplace issues. This week, social mobility, the goal of productive work and enterprise, comes under attack. Nick Peters talks to Matthew Taylor, Chief Executive of the RSA, about the idea that social mobility could be cruel or even evil.
Digital skill levels among young people mean employers are finding it harder to get qualified staff and many young people risk missing out on good jobs - Nick Peters finds out more from Nigel Walsh at CapGemini.
The Prime Minister says he wants ex-offenders to have much more support moving from jail into jobs and productive lives. It’s already happening - Nick Peters discovers how from Jane Gould, a trustee of Christian charity CleanSheet.
And we head east to Vietnam to meet the "Digital Nomads", young people who are taking the idea of remote working to extraordinary lengths.
Steve Nash, CEO of the Institute of the Motor Industry, joins Nick Peters and Chris Bailey to discuss the motor industry, after research revealed that manufacturer's predictions on the popularity of electric or hybrid vehicles may be wildly wrong.
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