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Genre: Entrepreneurs & Business Leaders / Topic: Case Studies
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Linda Lewis (1)

Company Casebook: Gojimo

Linda Lewis (1)
Original Broadcast:

Company Casebook

Company Casebook: Gojimo
As exam season draws closer and closer, a free new app is bringing a fresh new approach to studying and revision. Gojimo have over 160,000 practice questions on all popular subjects and offer tutoring via instant messaging, available 24/7. Linda Lewis meets the founder, George Burgess, and the young team behind Gojimo on Company Casebook who explain how it all started.
Guest:

George Burgess


Published:
Nick Peters

Marketing Watch: Advertising Week Europe

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Advertising Week Europe
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Guests:

Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe


Published:
Sue Dougan

Track Record: Graeme Obree

Sue Dougan
Original Broadcast:

Track Record

Track Record: Graeme Obree
This week Sue Dougan sits down with Graeme Obree, former World Champion in the 4000m pursuit in the Velodrome, and twice holder of the mythical hour record. Sue and Graeme talk about his exciting sporting career, and his new quest to be the fastest on two wheels, human powered, as well as hearing some of his favourite musical influences.
Guest:

Graeme Obree


Published:
Nick Peters

Shop Floor: Leadership and Royal Military Academy at Sandhurst

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Leadership and Royal Military Academy at Sandhurst
This week Nick Peters visited Sandhurst where Shop Floor partners, the Inspirational Development Group, bring clients to the Academy to delve into their exclusive relationship with the Military Academy. Major General Paul Nanson explains how trainees are carefully selected and bring out their leadership potential; while Lieutenant Colonel Lucy Giles talks about the changes of the role of women cadets. In the second half of the show, IDG Founder and Chairman Stephen Bennett, explains analyses the role of leadership in the world of business; and Patrick Thomson, Senior Programme Manager at The Centre for Ageing Better, questions whether older workers being pushed out of the workforce.
Guests:

Lucy Giles, Paul Nanson, Stephen Bennett, Patrick Thomson


Published:

In partnership with

IDG
Nick Peters

Shop Floor

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor
In this week's programme, in association with IDG, Nick Peters looks at HR strategies that reward their staff with Ailsa Suttie, Operations Director at CSMA Club, who managed to bring a new and fresh approach to help its workers. Nick Howard, Executive Director at Edelman ENGAGE, explains the lack of trust between staff and their leaders and how the latter can build trust with their workers. Nick also speaks to Scott Stirrett, Executive Director and founder of Venture for Canada, a company that recruits and trains young graduates in start-up businesses. In contrast Andrew MacKensie, Policy and Research Manager at Reed in Partnership discusses their recent report, "Too Poor to Work", which looks at the cost of finding and sustaining work for the long-term unemployed in the UK.
Guests:

Ailsa Suttie, Nick Howard, Scott Stirrett, Andrew MacKensie


Published:

In partnership with

IDG
Linda Lewis (1)

Company Casebook: POD

Linda Lewis (1)
Original Broadcast:

Company Casebook

Company Casebook: POD
POD is a firm with a mission: to change the way people eat on-the-go, selling healthy fast food to busy office workers. The company was set up by Tim Hall and Kate Skerritt and they opened the first branch in 2005 in the City of London. Now under a new management team Linda Lewis looks at their ambitious plans to expand the business beyond their current 22 branches, but still keeping to the ethos of using innovative ingredients and unusual recipes.
Guest:

Meg Ellis


Published:
Nick Peters

Marketing Watch: Brands and Marketing

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands and Marketing
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
Guests:

Adrian Day, Adam Reynolds, Richard Armstrong


Published:
Sarah Pennells (1)

Women and Money: Crowd Funding and Peer-to-Peer Lending

Sarah Pennells (1)
Original Broadcast:

Women & Money

Women and Money: Crowd Funding and Peer-to-Peer Lending
What is peer-to-peer lending? Sarah Pennells looks at the method behind it and how it can help set up a business and how crowdfunding can become a platform to a successful company. Sarah speaks to Karen Kerrigan, Director of UKCFA and Chief Legal Officer of Seedrs; Lucy Bott, Head of Customer Operations at RateSetter, a market place where rates are set by investors and borrowers; and Tom Britton, CTO and founder of Syndicate Room. While Tom and Lucy discuss the differences between peer-to-peer lending and crowdfunding, Karen looks at women and their attitude towards the latter. Neil Faulkner, founder of 4thWay, also gives advice on peer-to peer lending and any risks that you should be aware of. Sarah also speaks with Gem Misa, founder of Righteous and CauliRice, about her experiences in setting up her businesses using crowdfunding.
Guests:

Karen Kerrigan, Lucy Bott, Tom Britton, Neil Faulkner, Gem Misa


Published:
Sue Dougan

Track Record : Rob Hallett

Sue Dougan
Original Broadcast:

Track Record

Track Record : Rob Hallett
Sue Dougan speaks to Rob Hallett, former president of international touring at AEG Live, who looks back at his journey in the music industry and his collaboration with a variety of artists including Michael Jackson, Duran Duran and Justin Timberlake. Now the CEO of Robomagic, a global network of independent promoters, who advertise national and international tours for A-list artists. Rob shares his favourite tracks, including David Bowie and Leonard Cohen, that paved his career in the music industry.
Guest:

Rob Hallett


Published:
Nick Peters

Marketing Watch: Productivity and Pay

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Productivity and Pay
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
Guests:

Dharmesh Rana, Nigel Clarkson


Published: