Share Sounds. presented by Nick Peters related to Entrepreneurs & Business Leaders - Case Studies

Podcast Directory

Genre: Entrepreneurs & Business Leaders / Topic: Case Studies
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Presenter: Nick Peters
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Nick Peters

Marketing Watch: Marketing and Brand Transparency

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Marketing and Brand Transparency
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests:

Debbie Morrison, Ian Barber, Mindi Chahal

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Nick Peters

Marketing Watch: Rebranding and Online Content

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Rebranding and Online Content
This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests:

Adrian Day, Max Tatton-Brown, Joe Wade

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Nick Peters

Marketing Watch: Advertising Week Europe

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Advertising Week Europe
Nick Peters bring you Marketing Watch from Advertising Week Europe in London. Nick looks at the highlights of the biggest marketing and advertising event with Maisie McCabe, deputy editor of Campaign Magazine; the changes in the industry with Kathleen Saxton, Founder & CEO at The Lighthouse Company and Co-Producer of Advertising Week Europe; and whether this should be a cause of concern with Pippa Glucklich, the CEO Starcom Mediavest. He is also joined by Michael Litman CEO Burst Insights.
Guests:

Kathleen Saxton, Michael Litman, Pippa Glucklich, Maisie McCabe

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Nick Peters

Shop Floor: Leadership and Royal Military Academy at Sandhurst

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Leadership and Royal Military Academy at Sandhurst
This week Nick Peters visited Sandhurst where Shop Floor partners, the Inspirational Development Group, bring clients to the Academy to delve into their exclusive relationship with the Military Academy. Major General Paul Nanson explains how trainees are carefully selected and bring out their leadership potential; while Lieutenant Colonel Lucy Giles talks about the changes of the role of women cadets. In the second half of the show, IDG Founder and Chairman Stephen Bennett, explains analyses the role of leadership in the world of business; and Patrick Thomson, Senior Programme Manager at The Centre for Ageing Better, questions whether older workers being pushed out of the workforce.
Guests:

Lucy Giles, Paul Nanson, Stephen Bennett, Patrick Thomson

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In partnership with

IDG
Nick Peters

Shop Floor

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor
In this week's programme, in association with IDG, Nick Peters looks at HR strategies that reward their staff with Ailsa Suttie, Operations Director at CSMA Club, who managed to bring a new and fresh approach to help its workers. Nick Howard, Executive Director at Edelman ENGAGE, explains the lack of trust between staff and their leaders and how the latter can build trust with their workers. Nick also speaks to Scott Stirrett, Executive Director and founder of Venture for Canada, a company that recruits and trains young graduates in start-up businesses. In contrast Andrew MacKensie, Policy and Research Manager at Reed in Partnership discusses their recent report, "Too Poor to Work", which looks at the cost of finding and sustaining work for the long-term unemployed in the UK.
Guests:

Ailsa Suttie, Nick Howard, Scott Stirrett, Andrew MacKensie

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In partnership with

IDG
Nick Peters

Marketing Watch: Brands and Marketing

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands and Marketing
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
Guests:

Adrian Day, Adam Reynolds, Richard Armstrong

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Nick Peters

Marketing Watch: Productivity and Pay

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Productivity and Pay
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
Guests:

Dharmesh Rana, Nigel Clarkson

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Nick Peters

Marketing Watch - Advertising

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch - Advertising
This week Nick looks at Twitters 10th birthday and how TFL are revolutionizing advertising for all London's commuters, with Jason Cotterrell of Exterion Media and Dominic Rushe, Guardian US Business Editor.
Guests:

Dominic Rushe, Jason Cotterrell

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Nick Peters

Shop Floor: Open Culture

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Open Culture
Shop Floor with Nick Peters talking with Daniel Tenner about how businesses built on an Open Culture can generate enthusiasm, commitment and profits. And how his own business, Grant Tree, has flourished as a result.
Guest:

Daniel Tenner

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Nick Peters

Shop Floor: Growing Discontent Among Young Professionals

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: Growing Discontent Among Young Professionals
Shop Floor with Nick Peters talking to Dom Jackman, co-founder of Escape the City, about the growing discontent among young professionals with life on the treadmill and how he and his team help them escape into a life of great fulfilment.
Guest:

Dom Jackman

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