Nick talks to Gareth Davies, head of digital and insight at PR firm Waggener Edstrom, about the campaigns of the various sponsors who had spent billions for the rights to be associated with the Rio Olympics to see who had won gold, silver, bronze or were just also rans. He also talks to Colin Williamson, media consultant, about the demise of Gawker, arguably the rudest, most fearless news site on the Internet, and why the rest of the media should pay attention to its story.
Nick talks to Debbie about the breakdown in trust between brands, agencies and consumers identified in a new documentary by Campaign. Do brands feel they’ve ceded too much power to budgets and agencies, and are now trying to get it back? Adrian joins Nick from Rio to talk about the ways in which brands benefit from the huge sums they pay to be associated with the games. And Rita Lobo tries to claim her free Uber ice cream…with mixed success.
This week Nick Peters finds out how the TV industry reacted last year when YouTube pitched itself to brands as a legitimate alternative for their ad spend to conventional TV. Now the row has escalated: the online video service is suggesting brands should switch 24% of their TV spend to YouTube. Nick is also tackling one of the biggest questions facing online news media: how to generate revenue from news.
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
Nick looks at brands, the stories behind them, what happens when they go wrong and how a good story can influence the lives of millions for the better. To talk about brands and PR nick talks to Russell Parsons, of marketing week, Andrew Caesar-Gordon, of Electric Airways and Chris Brown from Liverpool vision.
Russell Parsons, Andrew Caesar-Gordon, Chris Brown