Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
On this week's Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at how Plant Manager John Reid saved Michelin plant in Dundee from failing. Grant Jamieson, MD of Winkworth Machinery, explains why there is a large leadership gap in the manufacturing industry, while Martin Campbell of Credit HQ discusses their recent survey on how much difficulty late payment can cause to small businesses. Finally, Mike Beesley, RSG’s Managing Director, explains how dangerous it can be to let a moaning culture develop in the workplace.
John Reid, Grant Jamieson, Martin Campbell, Mike Beesley
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Copywriting Expert, Nick Parker, joins Nick Peters explaining the new phenomenon of artisan craft based advertising, questioning why it has become so popular in today's corporate and technology-led society. John Donovan, GumGum's UK Vice President, looks back at some iconic ads of the 70s and 80s and debates how they would perform in today's media environment, while Paul Drake, Director of D&AD, discusses his new scheme, New Blood Shift, which aims to recruit more young people from more diverse backgrounds into the creative industries.
This week's Shop Floor, in association with the Inspirational Development Group, focuses on the expanding world of business and how it affects its employees. Nick Peters also looks at the pressures of middle management and why BAME workers with degrees are more likely to be unemployed than white workers. Nick is joined by Douglas Rushkoff, Professor of Media Theory and Digital Economics at City University New York; Penny de Valk, Managing Director Penna Talent Practice; Natasha Owusu, from the TUC, and Maxine Hurley, Member Engagement Manager at ENEI.
Douglas Rushkoff, Penny de Valk, Natasha Owusu, Maxine Hurley
Nick Peters leaves the studio and is heading to Fontwell to talk to GTR Director, John Biddlecombe, and local growth minister Penny Mordaunt about the recent grant they were given and how that is going to help the company and the wider economy.