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Podcast Directory

Genre: Technology / Topic: Apps
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Nick Peters

Marketing Watch: Marketing and Brand Transparency

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Marketing and Brand Transparency
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.
Guests:

Debbie Morrison, Ian Barber, Mindi Chahal

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Nick Peters

Marketing Watch: Rebranding and Online Content

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Rebranding and Online Content
This week Nick Peters focuses on rebranding, using Coca Cola as his prime example. He speaks to branding expert Adrian Day on how the adverts for the iconic fizzy drink have completely changed, especially as health campaigns emerged to fight obesity. Nick also analyses how online content has changed for brands and advertisers since the birth of the Internet with Max Tatton-Brown, from Augur. Nick also compares YouTube video campaigns as more powerful advertising tools than TV adverts with Joe Wade, Founder of Don’t Panic and BAFTA-winning filmmaker.
Guests:

Adrian Day, Max Tatton-Brown, Joe Wade

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Georgie Frost

Consuming Issues: How close are we to a cashless society? With Sophie Deen from Bright Little Labs

Georgie Frost
Original Broadcast:

Consuming Issues

Consuming Issues: How close are we to a cashless society? With Sophie Deen from Bright Little Labs
Future Tech - Sophie Deen from Bright Little Labs on Consuming Issues to talk on #Cashless #Roboshop #Smartphone #Fullscreen #EE
Guest:

Sophie Deen

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Nigel Cassidy

Morning Money: Google vs the EU Commission

Nigel Cassidy
Original Broadcast:

Morning Money at 6:00

Morning Money: Google vs the EU Commission
Margrethe Vestager, the European commissioner for competition, is expected to charge Google over its Android mobile operating system. Matt Cox spoke to Taj Dhunay, CEO and Founder of The App Developers, an android and IOS app creation and consultancy firm, who explained how Google dominates the market.
Guests:

Matt Cox, Taj Dhunay

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Nick Peters

Marketing Watch: Brand Marketing and Advertising

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brand Marketing and Advertising
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.
Guests:

Matt Winton, Rebecca Eaves

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Sarah Lowther

Morning Money: A new approach for Facebook after chatbot launch?

Sarah Lowther
Original Broadcast:

Morning Money at 8:00

Morning Money: A new approach for Facebook after chatbot launch?
Oliver Smith, Senior Reporter at business tech trade magazine The Memo, discusses Facebook’s general strategies, after it was announced that they will now allow businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots. So how does this work?
Guests:

Chris Bailey, Oliver Smith

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Linda Lewis (1)

Company Casebook: Tech Camp

Linda Lewis (1)
Original Broadcast:

Company Casebook

Company Casebook: Tech Camp
Tech Camp is a school for children that teaches youngsters from the age of nine how to code and get them hooked on science. The school was set up over ten years ago by Tom Ward, who worked previously as a teacher and electrical engineer. He talks to Linda Lewis about the school's mission to 'inspire tomorrow's inventors' and their courses. From building robot arms to designing computer games, the school prides itself in teaching advanced tech skills to young people before they enter the competitive industry.
Guest:

Tom Ward

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Nick Peters

Marketing Watch: Brands and Marketing

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands and Marketing
As Apple turns 40 this week, Adrian Day, Independent brand consultant and Associate Consultant for Brand Consultancy, explains to Nick Peters how the brand constantly reinvents itself, while also sticking to core original principals. Adam Reynolds, from Intermarketing Agency, also discusses Donald Trump’s marketing tactics to advertise and promote himself and his campaign during the US election. Finally, Nick speaks to Richard Armstrong, Chief Strategy Officer and Founding Partner of Kameleon, looks at brands and the crossover between branding and advertising in online content and how this could potentially mislead the customers.
Guests:

Adrian Day, Adam Reynolds, Richard Armstrong

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Nigel Cassidy

Morning Money: Michael Rolph of Yoyo looks ahead to Money 20/20

Nigel Cassidy
Original Broadcast:

Morning Money at 8:00

Morning Money: Michael Rolph of Yoyo looks ahead to Money 20/20
Money20/20, a big technology in finance event, is taking place in Copenhagen, looking at how payments and financial services can combine in mobile technology. Michael Rolph, Co-Founder & CRO of Yoyo, a mobile platform that merges payments, loyalty promotions and discovering new events, joins Share Radio to talk about his company and the Money 20/20 event.
Guests:

Chris Bailey, Michael Rolph

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Sarah Pennells (1)

Ask Sarah: Keeping Data Safe

Sarah Pennells (1)
Original Broadcast:

Ask Sarah

Ask Sarah: Keeping Data Safe
How safe is your personal data online? This week Sarah Pennells looks at data privacy and how you can protect your personal details online and how just small tweaks to your personal settings can protect you from fraud or identity theft. She is joined in the studio by John Mitchison, Head of Preference at the Direct Marketing Association, and Tony Neate, Chief Executive at Get Safe Online website.
Guests:

John Mitchison, Tony Neate

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