Share Sounds from Marketing Watch presented by Nick Peters related to Travel & Holidays - Air Travel

Podcast Directory

Genre: Travel & Holidays / Topic: Air Travel
Strand: Share Radio Afternoon
Programme: Marketing Watch
Presenter: Nick Peters
Clear Selection

Nick Peters

Marketing Watch: Alitalia's Re-Brand

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Alitalia's Re-Brand
Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.

Dilesh Bhimjiani, Matt Winton