Nick Peters speaks to Dilesh Bhimjiani, Co-Founder of Viva, about Alitalia's re-branding strategy- 'Made of Italy'- and why, after years of decline, this is the company's first step towards financial recovery. Nick also looks at the marketing phenomenon of the Smiley with Matt Winton, Marketing Director of the Smiley Company.
After the recent statement made by an HSBC lawyer about how gap years won't impress a future employer, Nick looks into the idea of gap years and if they are indeed a good idea. To discuss this issue Nick is joined by Stefan Wathan, Chief Executive at the Year Out Group.
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