Mark Earls is a leading expert in marketing and consumer behaviour and quashes the stigma around copying, by showing that it can help us to rethink how we go about solving problems. His newest book, Copy, Copy, Copy provides over 50 strategies that can be used to copy, borrow or steal as the basis for better ideas, faster.
For this Careers Clinic, Georgie's joined by one of the two brothers behind a luxury ice cream brand that's got less calories than an apple. If that wasn't marvelous enough, they've also just managed to secure a spot in the hotly contested semi-final of Richard Branson's £1million Pitch to Rich competition.
What do Mark Zuckerberg; Richard Branson and Bill Gates have in common apart from being super successful - they all have or have had mentors. In this show Georgie takes a look at why it matters and the impact it can have on both you - and your business with Jackie Jenks the senior manager of enterprise mentoring at Lloyds Bank.
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