Share Sounds. from Morning Money presented by Nigel Cassidy related to Work - Case Studies

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Genre: Work / Topic: Case Studies
Programme: Morning Money
Presenter: Nigel Cassidy
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Nigel Cassidy

Morning Money: The future of advertising – Craig Tuck of RadiumOne looks into the challenges involved

Nigel Cassidy
Original Broadcast:

Morning Money

Morning Money: The future of advertising – Craig Tuck of RadiumOne looks into the challenges involved
The longer-term future for the advertising industry is very different, as we spend much of our time on mobiles, tablets and watching streamed content. Already advertisers are using every kind of hi-tech digital tool to plan and measure their campaigns to get their messages to customers. But the changes are said to have caused a growing gulf between the old-school creatives who come up with the campaigns and the tech people who are needed to deliver the ads. RadiumOne has launched a new division to explicitly deal with this issue, and Share Radio spoke with the European MD of the company, Craig Tuck, who joined us to talk about the future of advertising.
Guests:

Chris Bailey, Craig Tuck

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Nigel Cassidy

Morning Money: How would Heathrow’s expansion benefit the North East?

Nigel Cassidy
Original Broadcast:

Morning Money

Morning Money: How would Heathrow’s expansion benefit the North East?
Anne Bromley, co-owner of Newcastle's Travel Bureau, which manages corporate travel for companies across the North East, joined Share Radio Morning Money to look at why the Heathrow expansion presents huge opportunity for North East business. Anne suggests that the North East will benefit if the project is properly managed and backed up with connectivity development.
Guests:

Chris Bailey, Anne Bromley

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Nigel Cassidy

Morning Money: Businesses lose £420m a week by not creating services for the disabled

Nigel Cassidy
Original Broadcast:

Morning Money

Morning Money: Businesses lose £420m a week by not creating services for the disabled
New research has found that businesses are losing out on billions of pounds every year by not creating products and services for disabled people. The report by the Extra Costs Commission claims that the oversight is costing businesses up to £420 million a week in lost sales. To find out more, Matt Cox spoke to the chair of the commission, Robin Hindle Fisher.
Guests:

Matt Cox, Robin Hindle Fisher

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Nigel Cassidy

Morning Money: Yahoo email scanning scandal - will this further damage the business?

Nigel Cassidy
Original Broadcast:

Morning Money

Morning Money: Yahoo email scanning scandal - will this further damage the business?
Reuters revealed that tech company Yahoo had secretly scanned millions of its users' email accounts on behalf of the US government, the first case to surface of a U.S. Internet company agreeing to a request to searching all arriving messages, as opposed to examining stored messages. The latest allegations come less than two weeks after Yahoo said hackers had stolen millions of users' data. To understand the reasons behind this compliance with the US government and the consequences for Yahoo, Matt Cox spoke to Oliver Smith, senior tech reporter at The Memo.
Guests:

Matt Cox, Oliver Smith

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Nigel Cassidy

Morning Money: TalkTalk slapped with record fine

Nigel Cassidy
Original Broadcast:

Morning Money

Morning Money: TalkTalk slapped with record fine
Telecoms group TalkTalk has been slapped with a record £400,000 fine by the Information Commissioner’s Office because of a cyber attack last year. The ICO found that “security failings” allowed a cyber attacker to access customer data “with ease”. To discuss the implications for TalkTalk, Share Radio was joined by Dave Millett, Founder and Managing Director of telecoms broker Equinox.
Guests:

Jeremy Batstone-Carr, Dave Millett

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