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Genre: Work / Topic: Case Studies
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Sarah Lowther

Can companies market to millennials? Brand expert Adrian Day spoke with Matt Cox

Sarah Lowther
Original Broadcast:

Share Radio Breakfast

Can companies market to millennials? Brand expert Adrian Day spoke with Matt Cox
The Westminster Media Forum is debating trends in marketing towards millennials and Generation Z – young people aged around 18 to 34 years old. But some industry experts believe old advertising models aren't appropriate for the new era of consumers, so what can be done? Matt Cox has been speaking to Adrian Day, an Independent brand, marketing, and communications strategy consultant, to find out.
Guests:

Matt Cox, Adrian Day

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Georgie Frost

Chef John Quilter explains becoming a YouTube star.

Georgie Frost
Original Broadcast:

Share Radio Morning

Chef John Quilter explains becoming a YouTube star.
What is a Youtuber? Well, they make videos online for profit. But how do they do it? To find out, Share Radio's Dan Goldsmith spoke to the Food Busker - AKA chef John Quilter.
Guests:

John Quilter, Dan Goldsmith

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Sarah Lowther

Nationwide line-up Glastonbury – Graeme Hughes of Nationwide talks with Nigel Cassidy

Sarah Lowther
Original Broadcast:

Share Radio Breakfast

Nationwide line-up Glastonbury – Graeme Hughes of Nationwide talks with Nigel Cassidy
Glastonbury may boast the world's best-known outdoor music festival, but one essential thing the Somerset town has been lacking since the spring is a bank branch. But within the last few days it has emerged that the Nationwide Building Society has shown some interest in stepping into the breach. Nationwide Director, Graeme Hughes, told Share Radio's Nigel Cassidy that potential premises are now being lined up and he hopes to open a bank in the New Year. He says the reason the society thinks it can make a success in Glastonbury is the fact that it's using newer technology.
Guests:

Nigel Cassidy, Graeme Hughes

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Nigel Cassidy

Is the UK succeeding at being sustainable, or is our system rubbish?

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Is the UK succeeding at being sustainable, or is our system rubbish?
With ‘European Week for Waste Reduction’ approaching, questions are being asked about where Britain stands among the other 27 member states, especially now Brexit has thrown volatility into the mix regarding our rules and regulations. To speak about all things waste, and how the UK needs to move onto a more sustainable path, Matt Cox spoke to Professor Margaret Bates, President of the Chartered Institution of Wastes Management.
Guests:

Matt Cox, Professor Margaret Bates

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Simon Rose

Research shows that 30% of people admit to being victims of bullying in the workplace- according to byrne·dean training

Simon Rose
Original Broadcast:

The Share Radio Evening Show

Research shows that 30% of people admit to being victims of bullying in the workplace- according to byrne·dean training
Today is the start of Anti-Bullying Week which aims to shine a spotlight on bullying and encourage people to take action against bullying throughout the year. And it's not just an issue for the playground. Research shows that 30% of people admit to being victims of bullying in the workplace. To find out more about this Jinan Rahma spoke to Victoria Lewis - Chief Executive byrne·dean training and started by asking what counts as bullying in the workplace.
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Georgie Frost

Actor Kathy Trevelyan explains how to change your career in older life

Georgie Frost
Original Broadcast:

Share Radio Morning

Actor Kathy Trevelyan explains how to change your career in older life
Having a career change can be difficult, especially if you're an older woman wanting to break into an industry which has a reputation for discriminating against your demographic. Well that's exactly what Kathy Trevelyan did when she took the plunge and studied at drama school in her 50s. To talk us through the whole process, Kathy joined Georgie on the line.
Guest:

Kathy Trevelyan

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Nigel Cassidy

“Advertising has grown out of all recognition” – Rupert Staines on the industry & digital fraud

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

“Advertising has grown out of all recognition” – Rupert Staines on the industry & digital fraud
As promotions and marketing activity shifts online, fraudsters are following suit. Advertisers are vulnerable because they have to rely on data detailing consumers visits to websites or clicks on ads. And it’s that data on online behaviour which is increasingly being faked - so advertisers pay for non- existent viewings of their messages. Recent studies have suggested that worldwide, markets could soon be wasting billions on digital advertising that is never seen. Rupert Staines, European MD of RadiumOne, joined Share Radio to talk on this.
Guests:

Sara Sjölin, Rupert Staines

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Sarah Lowther

Morning Money: Nick Peters reports live from Birmingham ahead of Manufacturer of the Year Awards

Sarah Lowther
Original Broadcast:

Morning Money at 6:00

Morning Money: Nick Peters reports live from Birmingham ahead of Manufacturer of the Year Awards
Manufacturers from all over the country are gathered in Birmingham this week for one of the biggest events in their calendar, the Manufacturer of the Year Awards. In a very uncertain period for the industry, thanks to the fall in the value of sterling, Share Radio's Nick Peters joined us live from Birmingham to discuss the mood and what we can look forward to.
Guests:

Chris Bailey, Nick Peters

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Nigel Cassidy

Morning Money: The future of advertising – Craig Tuck of RadiumOne looks into the challenges involved

Nigel Cassidy
Original Broadcast:

Morning Money

Morning Money: The future of advertising – Craig Tuck of RadiumOne looks into the challenges involved
The longer-term future for the advertising industry is very different, as we spend much of our time on mobiles, tablets and watching streamed content. Already advertisers are using every kind of hi-tech digital tool to plan and measure their campaigns to get their messages to customers. But the changes are said to have caused a growing gulf between the old-school creatives who come up with the campaigns and the tech people who are needed to deliver the ads. RadiumOne has launched a new division to explicitly deal with this issue, and Share Radio spoke with the European MD of the company, Craig Tuck, who joined us to talk about the future of advertising.
Guests:

Chris Bailey, Craig Tuck

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Nigel Cassidy

Morning Money: How would Heathrow’s expansion benefit the North East?

Nigel Cassidy
Original Broadcast:

Morning Money

Morning Money: How would Heathrow’s expansion benefit the North East?
Anne Bromley, co-owner of Newcastle's Travel Bureau, which manages corporate travel for companies across the North East, joined Share Radio Morning Money to look at why the Heathrow expansion presents huge opportunity for North East business. Anne suggests that the North East will benefit if the project is properly managed and backed up with connectivity development.
Guests:

Chris Bailey, Anne Bromley

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