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Brain scans reveal what makes a TV advert most effective

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Brain scans reveal what makes a TV advert most effective
Researchers at Rotterdam School of Management, have discovered what in a TV advert triggers people to find the product online. This group was shown the adverts of 11 different adverts, all created for the same brand of pain-relieving muscle and joint gel. Brain scans then revealed that an advert works best when it highlights both a product’s functional benefits and triggers the viewer’s imagination. James Brydges spoke to Linda Couwenberg, who led the research.
Guest:

Linda Couwenberg

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Nigel Cassidy

How first time buyers helped to boost mortgage approvals in January

Nigel Cassidy
Original Broadcast:

Share Radio Morning

How first time buyers helped to boost mortgage approvals in January
The mortgage market has had its strongest start to a year since 2008, with lending up by 2% from January 2016. Mortgage approvals hit a nine-month high in December, more figures from the British Bankers Association reveal today. The Council of Mortgage Lenders said that gross mortgage lending was £18.9 billion last month, although this wasn't as strong as December. To discuss the figures, Nigel was joined by Mohammad Jamei, an economist from the Council of Mortgage Lenders.
Guest:

Mohammad Jamei

Published:
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Nigel Cassidy

How Cardiff's becoming the UK's newest financial services hub

Nigel Cassidy
Original Broadcast:

Share Radio Morning

How Cardiff's becoming the UK's newest financial services hub
Next week is 'Wales in London' week with a number of events scheduled across the capital. Cardiff recently beat London in terms of its combination of talent AND quality of life in a recent recruitment survey. Deloitte moved a number of back office jobs from London to Cardiff recently. Chair of Central Cardiff Enterprise Zone Chris Sutton joined Nigel; he'll be talking at an "Invest in Wales" event in London on Monday.
Guest:

Chris Sutton

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Nigel Cassidy

Why RBS needs to separate the good from the bad

Nigel Cassidy
Original Broadcast:

Share Radio Morning

Why RBS needs to separate the good from the bad
Chairman of the Lafferty Group, Michael Lafferty, joins Nigel in the studio to discuss the loss announced by the Royal Bank of Scotland this morning.
Guest:

Michael Lafferty

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Nigel Cassidy

The British Chambers of Commerce reports confidence jump amongst exporters

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

The British Chambers of Commerce reports confidence jump amongst exporters
The British Chambers of Commerce (BCC), in partnership with DHL, has published its latest Quarterly International Trade Outlook. It shows that confidence among exporters that their turnover will improve jumped in the fourth quarter of 2016, ahead of further moves towards Brexit. Joining Nigel Cassidy is Mike Spicer, Director of Research and Economics at the BCC to go through the report.
Guest:

Mike Spicer

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Nigel Cassidy

Optimism is key to a successful business, says Green and Black's co-founder Josephine Fairley

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Optimism is key to a successful business, says Green and Black's co-founder Josephine Fairley
Business confidence is perhaps the key to any successful company, without confidence faith can be lost by staff and consumers alike. Xero, a cloud accounting software company for small businesses has published a small business confidence report today suggesting that irrepressible optimism is the primary trait for successful businesses. Co-founder of household brand Green and Black's and serial entrepreneur Josephine Fairley spoke to Nigel Cassidy to discuss the findings.
Guest:

Josephine Fairley

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Nigel Cassidy

Charles Woodburn to become new CEO of BAE System

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Charles Woodburn to become new CEO of BAE System
Charles Woodburn will replace Ian King as chief executive of BAE Systems. He's currently BAE's chief operating officer, but will take up the position on the 1st of July. Woodburn joined the firm in May 2016 with 20 years of international experience in senior management positions in the oil and gas industry. Howard Wheeldon, aerospace expert and Founder of Wheeldon Strategic, joined Share Radio Breakfast to discuss the company and the change of CEO.
Guest:

Howard Wheeldon

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Nigel Cassidy

The chancellor's insisting he's 'listening' to concerns rising business rates could push firms out of business.

Nigel Cassidy
The chancellor's insisting he's 'listening' to concerns rising business rates could push firms out of business.
The chancellor's insisting he's 'listening' to concerns rising business rates could push firms out of business. The communities secretary Sajid Javid has been accused of misleading fellow Tory MPs. More than one in four companies faces bigger bills as a result of planned changes from April. But critics say the revaluation unfairly hits high street businesses. Alan Soady from the Federation of Small Businesses told Share Radio's James Brydges that the rate change was one more challenge that businesses were having to face.
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Nigel Cassidy

Earnings rise but profit falls for Unite Group – CFO Joe Lister talks through the numbers

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

Earnings rise but profit falls for Unite Group – CFO Joe Lister talks through the numbers
Unite Group, a leading provider of student accommodation in the UK, has released its full year results. So, what are the numbers showing and what is the company up to at the moment? Joe Lister, Chief Financial Officer at Unite Group, joined Nigel Cassidy on Share Radio Breakfast to give us the low-down.
Guest:

Joe Lister

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Nigel Cassidy

How is the banking industry looking? Paul Sedgwick looks at banking results season

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast

How is the banking industry looking? Paul Sedgwick looks at banking results season
The banking results season is underway. HSBC reported on Tuesday, Lloyds and Metro Bank on Wednesday, and RBS will be reporting on Friday. So how is the industry looking? Paul Sedgwick, Head of Investments at Frank Investments, joined Nigel Cassidy on Share Radio Breakfast to discuss.
Guest:

Paul Sedgwick

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