Podcasts from Share Radio Breakfast

Waterstones, the UK's leading bookshop chain, is under fire for going incognito at some of its newer stores. The firm has opened three shops that do not feature its distinctive branding. They are Southwold Books in Suffolk, The Rye Bookshop in East Sussex and Harpenden Books in Hertfordshire. Share Radio's James Brydges spoke to branding expert Jennifer Janson, chair of 6 degrees PR agency.

Donald Trump is speaking to Congress tonight. Shares in American Construction-materials companies rose in anticipation that he might finally make good on promises about a massive infrastructure-spending programme in the US. Trump also says he'd boost defense spending by $54bn in his proposed budget plan for 2018, which is about a 9% increase. Share Radio's Nigel Cassidy was joined by Jeremy Cook, Chief Economist at Worldfirst.

Sir John Major is urging Theresa May to use "a lot less cheap rhetoric" into Brexit negotiations. The former Conservative Prime Minister, who campaigned for Remain ahead of the referendum, says he's worried the exit deal will fall "well below the hopes and expectations" that have been raised. Here's a excerpt from the speech he gave to International Affairs thinktank Chatham House.

Average car insurance premiums could increase by up to £75 a year as a result of a government ruling. It's because a new formula for calculating compensation payments for those who suffer long-term injuries has been announced by the Ministry of Justice. Share Radio's Nigel Cassidy was joined by Malcolm Tarling, from the Association of British Insurers to discuss.

The €29bn euro merger of the London Stock Exchange and Deutsche Boerse could collapse after the LSE said the deal was unlikely to be approved by the European Commission. The commission had ordered the LSE to sell its 60% stake in MTS, a fixed-income trading platform, which the stock exchange described as "disproportionate". A spokesperson for Theresa May said the merger was a "commercial matter." Share Radio's Nigel Cassidy was joined by Mike van Dulken, Head of Research of Accendo Markets.

Internet security firm Cloudflare has suffered a bug that saw hundreds of thousands of webpages leaking personal data such as passwords and personal messages. The leak leaves millions at risk of being hacked or having their private conversations, including chats on dating websites, leaked across the web. Share Radio's Nigel Cassidy was joined by Cybersecurity expert Prof Alan Woodward from the University of Surrey.

US firm Boeing has announced plans to open its first European commercial factory in South Yorkshire, creating at least 30 jobs. If approved, the £20m plant will be built next to an existing research centre founded in 2001 by Boeing and the University of Sheffield. The company said the factory, at Catcliffe in Rotherham, could also lead to new jobs in the supply industry.The plant will manufacture hi-tech aircraft components. Share Radio's Nigel Cassidy was joined by aerospace expert Howard Wheeldon of Wheeldon Strategic.

The boss of France's PSA Group, Carlos Tavares, has told the Business Secretary Greg Clark that members of Vauxhall's pension scheme "will be no worse off" should his firm buy the brand. He also said labour commitments at Vauxhall's Ellesmere Port and Luton plants would be honoured. Share Radio's Nigel Cassidy was joined by Davis Bailey, Professor of Industry at Aston Business School to discuss.

Researchers at Rotterdam School of Management, have discovered what in a TV advert triggers people to find the product online. This group was shown the adverts of 11 different adverts, all created for the same brand of pain-relieving muscle and joint gel. Brain scans then revealed that an advert works best when it highlights both a product’s functional benefits and triggers the viewer’s imagination. James Brydges spoke to Linda Couwenberg, who led the research.

The British Chambers of Commerce (BCC), in partnership with DHL, has published its latest Quarterly International Trade Outlook. It shows that confidence among exporters that their turnover will improve jumped in the fourth quarter of 2016, ahead of further moves towards Brexit. Joining Nigel Cassidy is Mike Spicer, Director of Research and Economics at the BCC to go through the report.