Our activity in electronic business, personal and social transactions is not only changing how we live - it also yields significant amounts of data, which is fuelling the digital transformation of business.
"Big Data" has been described as the new oil business in the 21st century.
It's believed data analytics sales will be worth $187 billion dollars a year by 2019.
Share Radio's James Brydges spoke to Craig Tuck, UK Managing Director of Marketing technology business Radium One.
He first gave examples of how big data worked.
Russell Quirk, Founder of the online estate agent Emoov, joined Juliette Foster on Share Radio Breakfast to discuss the latest House Price Index released by the lender Nationwide. The index found house prices rose at their slowest annual rate in more than a year last month.
Royal Dutch Shell has agreed to sell £2.46 billion pounds worth of North Sea assets to oil exploration firm Chrysaor as part of continuing debt reduction measures.
Shell wants to sell $30bn of assets by 2018 as it seeks to pay off debt following its takeover of BG Group.
The deal represents about half of their 2016 North Sea output.
Share Radio's James Brydges spoke to Gaurav Sharma, Business Editor for the International Business Times UK.
A new jobs report shows salaries are beginning to show signs of improvement after a recent lull. But the research from Adzuna also shows that the number of advertised vacancies is beginning to drop. Becky Barr of Adzuna joined Juliette Foster on Share Radio Breakfast to chat through the statistics.