Podcasts presented by Nick Peters

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Nick Peters

Marketing Watch: The Marketing of Food and Bloggers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Marketing of Food and Bloggers
Nick Peters focuses on the marketing of food with Arwa Mahdawi, writer and brand strategist, about the figure of Edward Bernays and his pioneering role in marketing which changed a nation’s diet. Nick and Paul Miller, of Vuelio, look at bloggers and how thousands are able to turn their talent into an income.
Guests:

Arwa Mahdawi, Paul Miller


Published:
Nick Peters

Morning Money: Uber launches UberEATS – but will it be a success?

Nick Peters
Original Broadcast:

Morning Money at 8:00

Morning Money: Uber launches UberEATS – but will it be a success?
Uber launched their food delivery service in London on Thursday. UberEATS is being tested in the centre of the capital, allowing users to use Uber to order food for delivery from over 150 restaurants. But is this stretch beyond their original car-booking service smart? Matt Cox spoke to tech consultant and journalist, Chris Green, to find out more.
Guests:

Matt Cox, Chris Green


Published:
Nick Peters

Morning Money: Do female entrepreneurs in the UK lag behind the US?

Nick Peters
Original Broadcast:

Morning Money at 6:00

Morning Money: Do female entrepreneurs in the UK lag behind the US?
Yasmina Siadatan, businesswoman and former Apprentice winner, spoke to Nick Peters ahead of the IoD Women as Leaders Conference. At the conference, Yasmina will be speaking about how UK female entrepreneurs lag behind the US, and how businesses will be measured by what positive impact they have on their environment and society.
Guests:

Chris Bailey, Yasmina Siadatan


Published:
Nick Peters

Morning Money: Disney opens new theme park in China, but what will the effects be on tourism?

Nick Peters
Original Broadcast:

Morning Money at 8:00

Morning Money: Disney opens new theme park in China, but what will the effects be on tourism?
From a visit to Disneyland by Shanghai’s mayor in 1990, to Tuesday’s opening of the $5.5 billion joint venture. Shanghai Disney Resort has been more than 25 years in the making. But what impact will it have? Travel journalist and author, Sarah Tucker, discussed the theme park's affect on the Chinese tourism industry.
Guests:

Louise Cooper, Sarah Tucker


Published:
Nick Peters

Morning Money: Revenues up to £18.6m in 2016 for Purplebricks

Nick Peters
Original Broadcast:

Morning Money at 7:00

Morning Money: Revenues up to £18.6m in 2016 for Purplebricks
Purplebricks is a next generation estate agency combining local property experts and technology to help make the process of selling, buying or letting more convenient. On the day of the company’s full year results, CEO Michael Bruce joined Share Radio to give his insights to the company’s performance.
Guests:

Louise Cooper, Michael Bruce


Published:
Nick Peters

Shop Floor: The Precariat, Sports Direct, Unions and Employee Passions

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: The Precariat, Sports Direct, Unions and Employee Passions
This week on Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at the role of unions in business with Tony Devlin, National Officer for Unite the Union, and Luke Primarolo, Regional Officer for Unite the Union. Guy Standing, Professor of Development Studies at SOAS, discusses zero-hour contracts and the rise of a new social class, the precariat, whose working lives are filled with uncertainty and doubt. Craig Preston, Managing Director at IDG, explains why businesses should nurture their staff's passions in order to learn new skills about leadership and teamwork.
Guests:

Tony Devlin, Luke Primarolo, Guy Standing, Craig Preston, Jake Meyer, Giles English


Published:

In partnership with

Inspirational Development Group
Nick Peters

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
Guests:

Chris Daly, Kevin Edwards, Mark Finney


Published:
Nick Peters

Shop Floor: The Leadership Gap, Freelancers & Late Payments, and the Moaning Culture

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor: The Leadership Gap, Freelancers & Late Payments, and the Moaning Culture
On this week's Shop Floor, in association with the Inspirational Development Group, Nick Peters looks at how Plant Manager John Reid saved Michelin plant in Dundee from failing. Grant Jamieson, MD of Winkworth Machinery, explains why there is a large leadership gap in the manufacturing industry, while Martin Campbell of Credit HQ discusses their recent survey on how much difficulty late payment can cause to small businesses. Finally, Mike Beesley, RSG’s Managing Director, explains how dangerous it can be to let a moaning culture develop in the workplace.
Guests:

John Reid, Grant Jamieson, Martin Campbell, Mike Beesley


Published:

In partnership with

Inspirational Development Group
Nick Peters

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.
Guests:

Adrian Day, Colin Williamson, Sam Scott


Published:
Nick Peters

Shop Floor with Nick Peters May 29 2016

Nick Peters
Original Broadcast:

Shop Floor

Shop Floor with Nick Peters May 29 2016
Johnny Mercer MP on his campaign for a nationally coordinated support network that will ensure wounded ex-service personnel are helped into jobs. While defending the Prime Minister’s commitment to the services, he says more must be done at government level to protect the military covenant. Since the advent of the smartphone, we are increasingly subject to the tyranny of time, cramming more activity into every second of the day – checking email, checking Facebook, sending texts – that we rarely give ourselves the chance to stop and focus on one thing. Tony Crabbe, business psychologist and author of ‘Busy’ says we are damaging our productivity and ourselves. A new disruptive technology is shaking up the temporary employment market. Called Catapult, it is an online app/platform that connects people who want temp jobs with employers who need help. Unlike the clunky temp agency system, employers can fill shifts within one hour inside the M25. The record is 24 minutes. Workers set their own pay (no lower than NLW) and Catapult collects holiday pay and NI on their behalf. Nick talks to co-founder Oli Johnson. In our monthly look-back at the stories we’ve covered, IDG consultant Jake Meyer looks at time efficiency, productivity, the changing face of capitalism and work for the wounded ex-service personnel.
Guests:

Johnny Mercer, Tony Crabbe, Oli Johnson, Jake Meyer


Published:

In partnership with

IDG