This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.
This week Nick looks at Twitters 10th birthday and how TFL are revolutionizing advertising for all London's commuters, with Jason Cotterrell of Exterion Media and Dominic Rushe, Guardian US Business Editor.
Nick looks at brands, the stories behind them, what happens when they go wrong and how a good story can influence the lives of millions for the better. To talk about brands and PR nick talks to Russell Parsons, of marketing week, Andrew Caesar-Gordon, of Electric Airways and Chris Brown from Liverpool vision.
Russell Parsons, Andrew Caesar-Gordon, Chris Brown
Nick Peters on the Shop Floor, finding out what the budget means for employment with Mark Beatson, Chief Economist for the CIPD, employee absence, why it happens and what are the stories behind it, Nick find out with Rob Briner, Professor of organisational psychology at Bath University and finally Serve Legal, the job where fresh faces are needed to apply, founder Ed Heaver tells Nick all about it.
What challenges do women face in their careers and how do they overcome them? Nick Peters looks at three women who work in predominately male-dominated areas and explores how they worked their way up in the industry. Max Steuer from LSE explores the role of head hunters and their role to present CEO candidates to boards and Andrew McKenzie, Policy and Research Manager from Reed in Partnership, talks about the cost of getting a job.
Kathie Knell, Sabrina Gidda, Fiona Lee, Max Steuer, Andrew Mackenzie
After Maria Sharapova’s failed drug test this week, sponsors such as Tag Heuer and Nike dropped the tennis champion within days of the scandal coming to light. Nick Peters looks at the sponsors who work with sport icons and how such events affect their reputation. Nick speaks to Rupert Pratt from Generate Sponsorship.
Nick then explores how advertising companies are facing the changes of TV in the UK. He speaks to David Tiltman at WARC who looks back at their best ads and Lindsey Clay from ThinkBox who talks about A Year in TV 2015 and the future of advertising in television, after many programmes have moved online.
Nick Peters open Shop Floor by analysing how some company bosses can turn abusive over time, despite being understanding and fair with their staff at first. With Russell Johnson, from Michigan State University, they talk about a recent research into what causes the mood switch for many employers.
Should the state take control over the lives of the self-employed? Bright Blue think tank recommend a change in policies that will benefit those who run their own business as much as those regular employees. Nick speaks to David Kirby on the matter.
Nick also looks at the absence of ethnic minorities in top jobs, particularly the British Muslim communities. In a report called Rising, published by the think tank Demos, its author Louis Reynolds explains why many individuals are missing out on job opportunities.
Finally, Nick looks at low wage levels. TUC low pay adviser Paul Sellers discusses why the wages market is so tight.
Russell Johnson, David Kirby, Louis Reynolds, Paul Sellers
Nick Peters looks at cinema advertising agency Pearl and Dean’s loss of shares in the advertising market. Peter talks to Kathryn Jacob, Pearl and Dean CEO, about how this came about. She talks about the struggles the company had to face and how they recovered. Kathryn also talks about how the company has changed from a cinema to a film company.
Nick also speaks to Raymond Snoddy about the new paper-only tabloid newspaper, The New Day Nick compare the Independent’s choice to become a digital newspaper and the birth of the new tabloid. Together they talk about the vicissitudes between print and online publications as well as how modern paper publications are changing.
Nick also talks about the role of marketing in the structure of any business.
Chief marketing Officer Sholto Douglas-Home from global recruitment firm Hays says marketing should ‘man up’ and brace themselves for a brighter future of marketing.
This week Nick Peters hits the Shop floor to discuss with former BBC HR director Lucy Adams the concept of disruptive HR and the need of an intellectual shake out in human resources.
According to a recent article on HR magazine, most remote workers work harder when there is no one watching. Psychologist Cristina Quinones, from the Open University Business School talks us through this phenomenon.
We also take a look at the crisis of recruitment in the South American drug business with Tom Wainwright, author of the book "Narconomics: How to Run a Drug Cartel".
Finally we explore the issues raised in the last month with our partner Inspirational Development Group.
Lucy Adams, Cristina Quinones, Tom Wainwright, Ian Roberts
This week, Nick Peters hits the Shop Floor to discuss why ever high levels of employment are not translating into higher wages with Steve Lewis, a former army officer and businessman who runs the Number 18 coffee shop in Crickhowell. Steve is one of the leaders of the Fair Tax Town programmes.
Nick looks at why leaders need to listen to their followers in order to close the digital skills gap inside corporations with Colin Sloman, Managing Director of Accenture, a consultancy firm who conducted a major survey of global businesses to assess how they are keeping up with the pace of lightning fast technological change.
Despite unemployment levels falling, and more people striking out on their own to add to the country's growing micro-business community, Nick Peters hears from Gerwyn Davies, the Labour Market Advisor at the CIPD about why this good news isn't necessarily good for wages and productivity levels.
And the good, the bad, and the ugly, Nick takes a closer look at workforce surveys to find out the do's and don'ts when it comes to writing them with Anthony Hughes of recruitment specialists Coburg Banks.
Plus, the first in our series of IDG Insights is launched, bringing you the stories that matter.
Steve Lewis, Colin Sloman, Gerwyn Davies, Anthony Hughes