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Sarah Lowther

Can companies market to millennials? Brand expert Adrian Day spoke with Matt Cox

Sarah Lowther
Original Broadcast:

Share Radio Breakfast

Can companies market to millennials? Brand expert Adrian Day spoke with Matt Cox
The Westminster Media Forum is debating trends in marketing towards millennials and Generation Z – young people aged around 18 to 34 years old. But some industry experts believe old advertising models aren't appropriate for the new era of consumers, so what can be done? Matt Cox has been speaking to Adrian Day, an Independent brand, marketing, and communications strategy consultant, to find out.

Guests: Matt Cox,Adrian Day