Do you think of yourself as a creative person? Well, even if you don't, all is not lost, as author and creativity expert Claire Bridges can attest. She's helped more than 10,000 people in companies including Sky and Vodafone find their hidden creative streaks, improving profits and company performance. She's just published a new DIY guide called In Your Creative Element. Share Radio reporter Sara Macham spoke to her earlier, and began by asking what is the definition of creativity.