Interview with Mark Earls, author of Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

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Simon Rose

Interview with Mark Earls, author of Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

Simon Rose
Original Broadcast:

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Interview with Mark Earls, author of Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
Mark Earls is a leading expert in marketing and consumer behaviour and quashes the stigma around copying, by showing that it can help us to rethink how we go about solving problems. His newest book, Copy, Copy, Copy provides over 50 strategies that can be used to copy, borrow or steal as the basis for better ideas, faster.
Guest:

Mark Earls


Published:

Topics: Books (in Entertainment / Review); Careers (in Work)

Strand: Market Wrap and Evening Show


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