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Nick Peters

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches

Nick Peters
Original Broadcast:

Marketing Watch on

Marketing Watch: The Art of Summer, Editorial & Commercial Divide and the Worst Advertising Cliches
Nick Peters opens the programme discussing M&S' new summer advert with Brand Consultant Adrian Day, together they look at the company's new approach to recover and grow the M&S clothing brand. Colin Williamson explores how the world of journalist is changing after CityAm's new strategy to tear down the editorial and commercial divide; while Sam Scott, Head of Video at The Drum, explains their latest series, Cliche Killers- a satirical take on the Top 12 cliches in advertising.

Guests: Adrian Day,Colin Williamson,Sam Scott