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Nick Peters

Marketing Watch: Loyalty Cards, Brexit and Pokemon Go

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Loyalty Cards, Brexit and Pokemon Go
Ben Pask of Rare Consulting talks about their report which says that the vast majority of loyalty schemes companies deploy in order to attract and hold onto customers just don’t work. Nigel Clarkson, MD of Yahoo UK on what the likely impact of Brexit will be on marketing and advertising…and on the global phenomenon that is Pokemon Go.

Guests: Ben Pask,Nigel Clarkson