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Nick Peters

Marketing Watch: The rise of in-house marketing, and an Australian's critique of UK marketers

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: The rise of in-house marketing, and an Australian's critique of UK marketers
Nick talks to Chris about the rise of in-house marketing departments and how they are having to create digital content ever more quickly in order to keep up with online audiences. And he hears from Ed, a native Australian who’s travelled the length and breadth of Britain in order to understand how companies just aren’t getting their marketing right.

Guests: Chris Daly,Ed Smith