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Nigel Cassidy

Morning Money: In an industry where content is king, can Virtual Reality platforms deliver?

Nigel Cassidy
Original Broadcast:

Morning Money at 6:00 on

Morning Money: In an industry where content is king, can Virtual Reality platforms deliver?
Has virtual and augmented reality come of age? Nintendo's Pokemon Go is the talk of the town, and developers are pushing VR platforms. But virtual reality has a difficult job on its hands. How is it going to widen its appeal to a wider age-range of people who aren't much interested in gaming or even strapping a gadget to their heads? Unity Technologies is a leader in creating the platforms used to create interactive 2D, 3D, VR and AR experiences, with almost a half market share, and used by over 5.5 million registered developers. Marcos Sanchez, Head of Global Communications at Unity, and joined the team to discuss further.

Guests: Marcos Sanchez,Louise Cooper