Digital agency director Luca Senatore put himself through evening school to learn marketing, after a fractured education in his native Italy. He came to the UK unable to speak the language, and was promptly fired from his first job. Undeterred, he moved from waiter to business owner to agency founder within a few years, and now works in digital marketing serving leading retailers as director at Genie venture. He borrows from sporting philosophy for business, and his top tip for motivation and character-building is to ‘think like Superman!’ in meetings.
