What makes for the best Christmas advert?
Simon Rose
Original Broadcast:
The Share Radio Evening Show
M&S has won the prize for the most improved performance of a Christmas advert, according to new research from Kantar TNS.
And this is found to be because it is a perfect blend of relevant, emotive and novel.
Kantar TNS has revealed for the first time the three measures that really determine whether a campaign will be noticed and remembered by consumers for a long time.
