Our activity in electronic business, personal and social transactions is not only changing how we live - it also yields significant amounts of data, which is fuelling the digital transformation of business.
"Big Data" has been described as the new oil business in the 21st century.
It's believed data analytics sales will be worth $187 billion dollars a year by 2019.
Share Radio's James Brydges spoke to Craig Tuck, UK Managing Director of Marketing technology business Radium One.
He first gave examples of how big data worked.
