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Nick Peters

Marketing Watch: Productivity and Pay

Nick Peters
Original Broadcast:

Marketing Watch on

Marketing Watch: Productivity and Pay
This week Nick Peters looks at bold stunts from Carlsberg, such as the pop-up chocolate bar in London. Dharmesh Rana, Carlsberg Senior Brand Manager, tells Nick Peters why they pitched the idea to attract new customers. As well as talking about April Fools Adverts, Nick looks at the changing face of digital media with Nigel Clarkson, Managing Director of Yahoo UK.

Guests: Dharmesh Rana,Nigel Clarkson