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Nick Peters

Marketing Watch: Marketing and Brand Transparency

Nick Peters
Original Broadcast:

Marketing Watch on

Marketing Watch: Marketing and Brand Transparency
Nick Peters speaks to Debbie Morrison of ISBA, which represents British advertisers, about how advertising agencies must be much more transparent in their dealings with brands. Nick also discusses with Ian Barber, of Advertising Association, that the industry needs to persuade society of the value advertising delivers, to counter growing public and political mistrust. While, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service.

Guests: Debbie Morrison,Ian Barber,Mindi Chahal