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Nick Peters

Marketing Watch: Brands' Olympic return and the demise of Gawker

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Brands' Olympic return and the demise of Gawker
Nick talks to Gareth Davies, head of digital and insight at PR firm Waggener Edstrom, about the campaigns of the various sponsors who had spent billions for the rights to be associated with the Rio Olympics to see who had won gold, silver, bronze or were just also rans. He also talks to Colin Williamson, media consultant, about the demise of Gawker, arguably the rudest, most fearless news site on the Internet, and why the rest of the media should pay attention to its story.

Guests: Gareth Davies,Colin Williamson