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Nick Peters

Marketing Watch: Breakdown of trust in brands and the benefits for Olympic sponsors

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Breakdown of trust in brands and the benefits for Olympic sponsors
Nick talks to Debbie about the breakdown in trust between brands, agencies and consumers identified in a new documentary by Campaign. Do brands feel they’ve ceded too much power to budgets and agencies, and are now trying to get it back? Adrian joins Nick from Rio to talk about the ways in which brands benefit from the huge sums they pay to be associated with the games. And Rita Lobo tries to claim her free Uber ice cream…with mixed success.

Guests: Debbie Morrison,Adrian Day