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Nick Peters

Marketing Watch: Why brands need video, and eradicating those business cliches

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Why brands need video, and eradicating those business cliches
Nicola Mendelsohn, vice president for Facebook EMEA, said last week video content on Facebook is growing more quickly than the company ever anticipated – in one year, video views on Facebook have gone from one billion to 8 billion. And what goes for ordinary people goes double for brands. Nick discusses this with Moz, whose company offers brands and publishers their own video feeds. Plus, have you ever sat in business meetings playing BS Bingo? Ticking off all the clichés your colleagues around you are using? Hamish Thompson created the prbuzzsaw.com web site, where PRs can paste their copy and get it scanned for BS PR buzzwords.

Guests: Moz Dee,Hamish Thompson