Share Radio : Sharing ideas about money
Loading the player...



Nick Peters

Marketing Watch with Nick Peters May 29 2016

Nick Peters
Original Broadcast:

Marketing Watch on

Marketing Watch with Nick Peters May 29 2016
The scandal hit Co-op has come back from the brink of disaster and is now rebranding itself for a brighter future – by reviving the old blue Co-op logo and focusing increasingly on serving its membership with dividends and lower prices. Nick talks to Campaign’s Simon Gwynn. The Radiocentre, which beats the drum on behalf of the commercial radio industry, has launched a bold and imaginative ad campaign that directs specially-composed songs at senior marketers in companies like Unilever and John Lewis. Nick talks to client director at the Radiocentre, Lucy Barrett and to Andy Nairn of the Lucky Generals agency that created the campaign. Andy also talks about the agency’s strategy for success, which includes a contribution from Hollywood legend Jeff Bridges.

Guest: Simon Gwynn