There are over 9 million ethnic minorities living in the UK and with a spending power of £300 billion, they're one of the biggest groups of consumers in the country and their population is set to double by 2045. Yet only 1 of 5 UK companies reach out to them as consumers. This is why GottaBe! Ethnic is running a masterclass on ethnic marketing today at Novotel Blackfriars in Central London. Tomasz Dill, Managing Director of GottaBe! was in the studio to discuss more.
