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Matthew Cook

Mobile News: Attitudinal Segmentation

Matthew Cook
Original Broadcast:

Mobile News

Mobile News: Attitudinal Segmentation
This week Matthew Cook discusses "attitudinal segmentation" with Graystone Strategy Director James Gray, as well as his new nationwide research, which studies consumer preference concerning network operators. Matthew also catches up with Helen Freestone of Vodafone.

Guests: James Gray,Helen Freestone