Adam talks to Dario Cucci, an International Speaker and founder of the Ultimate Entrepreneur event which takes place in London on the 9th and 10th. They discuss the pressures and challenges facing modern entrepreneurs and whether its more challenging compared to previous generations. Dario explains that there are more skills for a business owner, particularly at the start up stage to learn covering areas such as accounts, marketing, PR, sales and health. Dario highlights that information isn’t enough and sometimes the quickest way to learn is to meet the people that have produced the results or have the skills required. Free tickets to the event are available here.