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Adam Cox

Modern Mindset: The Psychology of Modern Marketing

Adam Cox
Original Broadcast:

Modern Mindset

Modern Mindset: The Psychology of Modern Marketing
Adam Cox chats with Sam Miles, the head of production for Televisualise, a branded content company. They discuss how social media sites, especially YouTube, have enabled companies large and small to move from traditional advertising to a more subtle and less intrusive approach. From product placement to vlogging, this episode looks at how modern marketing has democratised audience engagement with tips about how to go about it for even the smallest company.

Guest: Sam Miles