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Georgie Frost

This is Moneyball: How to start a sports team from scratch

Georgie Frost
Original Broadcast:

This is Moneyball

This is Moneyball: How to start a sports team from scratch
Starting a sports team from scratch and taking them to glory: it sounds like something out of a computer game rather than real life. This week, assistant editor Lee Boyce and broadcaster Georgie Frost are joined by a man who recently helped start a new basketball team in Britain – the London City Royals. Just how do you go about starting a whole new team – or franchise – and get them off the ground? Jon Sawyer, who has an impressive CV holding senior positions at Disney, Hilton and Pret reveals all. Playing basketball in Britain is immensely popular, so can the basketball league here grow in stature? And will we ever seen the next big player in the NBA come from these shores? How does funding and TV rights work, what does it take to run a sports team day-to-day and can professional basketball help kids avoid the dangers of gang life?

Guest: Lee Boyce