As promotions and marketing activity shifts online, fraudsters are following suit. Advertisers are vulnerable because they have to rely on data detailing consumers visits to websites or clicks on ads. And it’s that data on online behaviour which is increasingly being faked - so advertisers pay for non- existent viewings of their messages. Recent studies have suggested that worldwide, markets could soon be wasting billions on digital advertising that is never seen. Rupert Staines, European MD of RadiumOne, joined Share Radio to talk on this.