MCM London Comic Con starts today, the largest gathering of comic fans in Europe with over 80 thousand visitors.
And today comic books have super powers, thanks to franchising.
There's a spate of superhero movies being released by massive studios and raking in millions in profits - not to mention all that merchandising and spin off products.
Rich Prinn is from the world's largest science fiction, fantasy and cult entertainment retailer Forbidden Planet. He told Matt Cox nobody quite expected the boom in comics to be this big
