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Nigel Cassidy

The Toblerone scandal: why change its triangle-shaped chocolates?

Nigel Cassidy
Original Broadcast:

Share Radio Breakfast on

The Toblerone scandal: why change its triangle-shaped chocolates?
Consumers have spoke out against Toblerone and parent company Mondelez after they announced they would be changing its distinctive triangular chocolate chunks to combat rising costs. Share Radio's Matt Cox spoke to John Bradley, a former Marketing chief at Cadbury and author of the book "Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand", to discuss why a company might be tempted to meddle with its brand.

Guests: Louise Cooper,John Bradley,Matt Cox