Heimo Hammer is a former professional footballer who’s once hung out with Bono from U2, launched one of the first live streams on the (then) fledgling internet, and designed and built his own solar-powered electric car long before Elon Musk had thought about the Tesla! He’s always had an interest in marketing and advertising, spending time working for Bates and McCann Erickson and later joining Siemens as Head of Advertising. He signs off every correspondence with ‘feel good’. He runs his own digital agency in Vienna, Kraftwerk, and is involved with the ‘Fast Forward Forum’. This is an annual event where leading fi¬nanciers, marketers, consultants, entrepreneurs and mentors discuss and predict future trends and needs.