Sue Dougan interviews Jonathan MacDonald, an expert in managing change who has worked with major organisations such as IKEA, Procter and Gamble, Google, Apple and Unilever. He draws on a tough childhood – he was often bullied at school owing to his ethnic origins and holds his hardworking parents in high regard. He advocates applying ‘your passion and purpose into practice’ and surrounding yourself with those who share your vision. He’s now a published author and wants us all to start each day with spirit and positivity! His latest book is Powered by Change: How to Design Your Business for Perpetual Success.