Sarah Pennells


Sarah Pennells is an award-winning personal finance journalist and broadcaster. She started her career in radio and has spent over 20 years specialising in personal finance. Sarah is the founder and editor of a finance website for women called

Sarah’s previous roles include being a freelance reporter on BBC1’s Breakfast programme, specialising in consumer and personal finance stories, and working for BBC Radio 4’s Moneybox programme.

Sarah is passionate about demystifying the world of finance and explaining issues – from investing to pensions and from divorce to debt – in a way that’s engaging and easy to understand. 

Sarah Pennells' Programmes

Women & Money

Women & Money

Mondays from 11:30 to 12:00

Part of the ‘Share Radio Money Guide’, ‘Women and Money’ is close to host Sarah Pennells heart. She is the founder of website ‘Savvy Woman’ and explaining finance for women is her passion. She believes men and women often share the same financial planning needs, but sometimes those needs can markedly differ.

Your Money, Your Future

Your Money, Your Future

Mondays from 12:30 to 13:00

Each week, on ‘Your Money, Your Future’ host and financial expert Sarah Pennells looks at different ways to save and prosper, both for today - and tomorrow.