Building customer awareness was already difficult before the introduction of GDPR, but now the opportunities to develop a good knowledge of customers and their interests are few and far between.
Share Premium expertise is in audio production, sign-in online broadcasting and listener tracking. It operates two online radio channels - Share Radio and Share Music – and has established a business model which not only provides a channel for building customer relationships but also provides something of real value for our partners: a dedicated sign-in window which enables you to receive the related contact details and listener logs.
Our service provides the following benefits
- production of a regular audio podcast, providing information and comment from your business: hosted in our podcast library and promoted through your website and mailings, in addition to being streamed on Share Radio;
- a joint specially-designed sign-in window, enabling your full access to listeners’ contact details and their subsequent listening experience: to both your audio podcasts and to other Share Radio output;
- inclusion of your advertising on Share Radio, as both online MPUs on our website and audio promotions within our live streams (including Share Music).
Check out the details by clicking on the quadrant below
Sign-in via your dedicated window is required just once for access to all audio output, on an ongoing basis. This includes our two ‘Listen Live’ radios channels and our substantial podcast library. The sign-in process provides first and last name and email address, consent to a dedicated set of terms, and places a cookie on the listener’s computer, tablet or phone. Thereafter, listening experience is tracked: with no requirement for subsequent sign-in on that piece of equipment. There’s no password required and the sign-in process is incentivised by a prize draw.
The sign in process gives permission for you to hold listeners' data in addition to Share Premium, and to be sent marketing and information emails as an integrated service. We’re happy to work with your compliance/data protection team to ensure that the wording of the joint sign-in window and terms are to their satisfaction.
Next steps and costs
We're very grateful to the organisations which have partnered with us, helping us to bring you Share Radio.