Sarah Pennells


Sarah Pennells is an award-winning personal finance journalist and broadcaster. She started her career in radio and has spent over 20 years specialising in personal finance. Sarah is the founder and editor of a finance website for women called

Sarah’s previous roles include being a freelance reporter on BBC1’s Breakfast programme, specialising in consumer and personal finance stories, and working for BBC Radio 4’s Moneybox programme.

Sarah is passionate about demystifying the world of finance and explaining issues – from investing to pensions and from divorce to debt – in a way that’s engaging and easy to understand.