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Genre: Entertainment / Review / Topic: Music
Programme: Marketing Watch
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Nick Peters

Marketing Watch: Brand Marketing and Advertising

Nick Peters
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Marketing Watch

Marketing Watch: Brand Marketing and Advertising
This week Nick Peters focuses on advertising and marketing. He speaks to Matt Winton, Head of Marketing at Smiley & Co, on the smiley and how it has developed into a world-famous brand and a cultural icon in the world of technology, fashion and music. Ahead of the fourth annual Advertising Week Europe event this week, Rebecca Eaves, Director at Advertising Week Europe, talks about the current state of advertising and how it’s contributes to the UK and EU economy.

Matt Winton, Rebecca Eaves