Adam talks to Hannah Hawkshaw, a blogger, international speaker and founder of Social Media company Branding Marketing Results. Hannah discusses her journey from being confined to home as a result of a health condition and then using that time to become competent in blogging and social media to the point that she was being asked to do work for clients while still a teenager. They discuss the psychological principles that stop people from fully utilising digital marketing platforms and also the principles that make them so effective. Hannah shares a few tips to amplify social media for businesses large and small and talks about how this will be even more important in the future.
Adam Cox talks to comedian James Mullinger, who left the UK for a new life in Canada. While James had moderate success in the London comedy scene, his career exploded when he made the move to Canada. James discusses why Canada isn’t the land of snow and ice that most people assume it is and that, due to its size, it’s actually much more varied than most Brits would know. He reveals how his unique perspective on Canada as an outsider helped his comedy career, and explains why Canada makes such a great place for a holiday.
This is Money in partnership with Switchd, helping you save time and money by getting you the best deals automatically with Georgie Frost, Editor Simon Lambert and assistant editor Lee Boyce. In this episode: Freelancers beware - the tax changes that could hit your income. And as the PPI deadline fast approaches, banks breathe a collective sigh of relief. But is it too late to claim? Plus, things go from bad to worse for Neil Woodford, and John Lewis shows up the FCA in how to do scam prevention the right way.
Adam Cox talks to Garry Sidaway, Senior Vice President of NTT Security, about a recent report into global cyber security trends. The report reveals that many businesses would rather pay a ransom to a hacker than risk a fine for data misuse. They discuss the trends across the world and how businesses need to be prepared for various threats. Garry also shares a few tips for how companies can be one step ahead of the hackers.
We’re in the midst of a food revolution, becoming more aware every day of the impact our food choices have not only on our own health, but on the health of the planet.
Joining Vicky Sayers in this episode of the Share Interview is co-founder of Green and Blacks chocolate and Whole Earth Foods, Craig Sams.
With a lifetime’s worth of experience in the organic and whole foods market, Craig shares his thoughts on the future of organic produce, and his brushes with The Beatles along the way. He also reveals his latest product, Gusto Organic: one of the first natural energy drinks to hit the world market; and made using only premium, organic, Fairtrade ingredients.
Adam Cox talks to Lea Vendrami, a personal stylist and image coach, about the importance of personal branding and looking the part in business. They discuss the link between what we wear and our confidence levels and how those people that look the part tend to be perceived and treated differently from the norm. Lea explains that having the right wardrobe doesn’t need to be expensive and offers tips to revamp your closet.
Adam talks to Helen Parker, a money saving expert and passive income coach, about how to create an income outside of the typical employment model. They talk about models of passive income including multi-level marketing and why this model has a bad reputation. They explore how this model can work and what kind of people would work well in a system that allows for personal flexibility and therefore requires self-discipline and a desire to influence others.
Digital agency director Luca Senatore put himself through evening school to learn marketing, after a fractured education in his native Italy. He came to the UK unable to speak the language, and was promptly fired from his first job. Undeterred, he moved from waiter to business owner to agency founder within a few years, and now works in digital marketing serving leading retailers as director at Genie venture. He borrows from sporting philosophy for business, and his top tip for motivation and character-building is to ‘think like Superman!’ in meetings.
Adam is joined by award winning entrepreneur and TedX speaker Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it’s crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients.
With small businesses spending £11.6 billion each year on litigation fees, what is the psychological and emotional cost of litigation for small businesses? In this episode, Adam Cox is joined by Olena Gulyanytska and Tom Cadman from the Chartered Institute of Arbitrators. Together they explore the other avenues available to small businesses for settling legal disputes, which can often have much more satisfying outcomes for all parties involved.