Digital agency director Luca Senatore put himself through evening school to learn marketing, after a fractured education in his native Italy. He came to the UK unable to speak the language, and was promptly fired from his first job. Undeterred, he moved from waiter to business owner to agency founder within a few years, and now works in digital marketing serving leading retailers as director at Genie venture. He borrows from sporting philosophy for business, and his top tip for motivation and character-building is to ‘think like Superman!’ in meetings.
Adam is joined by award winning entrepreneur and TedX speaker Lorenzo Escobal about how he was able to create a business, Inception Auto Detailing, at the young age of 18. They discuss that at such a young age an emphasis on branding and strategy is essential to turn the weakness into a strength. Lorenzo talks about the risky and perilous periods of his business journey and why it’s crucial to not just have a plan but solve problems quickly and be positioned in an appealing way to attract the most desirable clients.
With small businesses spending £11.6 billion each year on litigation fees, what is the psychological and emotional cost of litigation for small businesses? In this episode, Adam Cox is joined by Olena Gulyanytska and Tom Cadman from the Chartered Institute of Arbitrators. Together they explore the other avenues available to small businesses for settling legal disputes, which can often have much more satisfying outcomes for all parties involved.
Alistair McQueen is head of Savings and Retirement for Aviva plc. He's been with the organisation in its various incarnations since joining the then Commercial Union as a graduate trainee. He's a self-confessed savings geek, and urges us all to start on a pension plan if we haven't already. He's happy to confess his big business bloopers in this edition (sending confidential information in 'all-staff' email by accident!). Away from the business, he's a keen singer and runner.
Whether preparing a meal that takes 15 minutes or 50, home cooks can be forgiven for taking a moment to applaud their own efforts after plating up. Social data from HelloFresh shows that nearly 30,000 customers paused before eating their home-cooked meals and shared photos demonstrating feelings of pride and a sense of achievement. Dr Christy Ferguson discusses how taking time to appreciate the food that we have made can be beneficial to our mental wellbeing.
Adam talks to Douglas Vermeeren, a serial entrepreneur, speaker, film maker and author about his mission to interview 400 of the most successful business people across multiple industries. Douglas was so inspired by the book Think and Grow Rich that he emulated the approach used by Napoleon Hill and updated it for the 21st century. Douglas shares key insights on delegation, finding and keeping talent, marketing and focus in an insightful conversation that will be invaluable to business owners and entrepreneurs.
Adam talks to city lawyer Clive Halperin from GSC on the life cycle of a business and what the key events throughout that life are that may need the help of a business doctor. From the legal entity at conception to the growth stages and problems with accessing finance or sacrificing equity for investment. They also discuss the issues that can lead to the death of a business and also discuss why businesses rarely have the equivalent of a health check.
Adam talks to personal finance expert, author and TV presenter Jasmine Birtles about the 70th anniversary of the NHS and what companies, such as retailer Iceland, are doing to reward or incentivise people who work for the NHS and other emergency services. They discuss how companies can build goodwill and increase loyalty by rewarding those who go the extra mile. They talk about the psychology of discounting and deals and how we’ve moved on from feeling embarrassed about showing a discount voucher to a waiter in a restaurant.
Adam Cox talks to Michael Shapiro, Head of Commercial Litigation & Dispute Resolution at GSC Solicitors LLP, about one of the most visible parts of the legal process: litigation. Michael explains that a lot of litigation comes about as a result of poor planning at the start of a business relationship, and that prevention is much better and cheaper than the cure. He talks about why factors such as ego, stubbornness and revenge can drive a case to court – and why there are much better, and far less risky, ways to seek resolution. Would you take your business to court to prove a point?
In the last of her four discussions with writer and consultant on responsible business Tom Levitt, Linda Lewis probes further into what it means to be a responsible and sustainable business in the 21st century. The two discuss what it is that engages employees within a business setting, the growing phenomenon of “social enterprise”, and how such businesses differ from the mainstream. The role of “purpose” in business is explored; as is the changing nature of investment, which is increasingly being used to support businesses in creating positive social and environmental outcomes. The discussion is further explored from a historical perspective – what can we learn from hindsight that could improve business today?