Share Sounds. from Marketing Watch presented by Nick Peters related to Ethics & Morality - Ethical Investment

Podcast Directory

Genre: Ethics & Morality / Topic: Ethical Investment
Strand: Investment%20Perspectives
Programme: Marketing Watch
Presenter: Nick Peters
Clear Selection
Nick Peters

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud

Nick Peters
Original Broadcast:

Marketing Watch

Marketing Watch: Deceiving Consumers, Affiliate Marketing and Ad Fraud
How are advertisers deliberately deceiving consumers? Chris Daly, Chartered Institute Marketing Chief Executive, explains how this phenomenon occurs and why it can't be easily spotted. Nick Peters looks at the role of affiliate marketing and how it has become a huge business with Kevin Edwards, Global Client Strategy Director at Affiliate Window, while Mark Finney, of ISBA, explains the threat of ad fraud, the scale of this organised crime and how it's costing advertisers billions of pounds every year.
Guests:

Chris Daly, Kevin Edwards, Mark Finney

Published:
Listen

© 2024 Share Radio: as from Friday 5th May 2017 when Share Radio went 100% online, the station, together with its sister channel Share Music, operate as part of Share Premium Ltd, which is registered in England, no. 10446463 VAT Regn. 267624772. 

Web Design Agency - Zebedee